Why We Buy: The Science Of Shopping

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Simon & Schuster, Jun 2, 2000 - Business & Economics - 256 pages
206 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

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Review: Why We Buy: The Science of Shopping

User Review  - Goodreads

Halfway reading the chapter on old people cant see size 8 font, i stopped reading. I realized he whole chapter could be written in one paragraph. Basically it is page after page of examples of how to ... Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Goodreads

Absolutely engaging. If you're me. Loved the subject, the behind-the-scenes glimpse into the minds of retailers and shoppers, his writing style (not always the best in nonfiction; he's great) . A ... Read full review

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About the author (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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