Reviews

WHY WE BUY: The Science of Shopping

Editorial Review - Kirkus - Jane Doe

Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Just as social scientists study people in natural conditions, Underhill studies consumers in retail environments. He's no academic, however, but a "real-world" consultant with such clients as McDonald's ... Read full review

User reviews

User Review - Flag as inappropriate

Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

User Review - Flag as inappropriate

Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.

Review: Why We Buy: The Science of Shopping

User Review  - Goodreads

Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Jada Roche - Goodreads

A neat read for anyone who retails or once did...i liked the author until the section on the internet, when he suddenly turned into a crotchety old man who refused to get it. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Rebecca McNutt - Goodreads

Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Melissa Allen - Goodreads

I learned a lot of ideas within this book that I've implemented in my showroom already! love the facts he uses to back up his ideas! This is a great book for any retail space - small or large! Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Ethan Voelkers - Goodreads

Underhill knows a lot about the retail experience. This book contains a lot of rationale for the way the shopping experience has been shaped over the years and is interesting for anyone who shops (which is everyone). Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Amna Ali - Goodreads

Not satisfying... The first couple of chapters are good but it then just kind of drags. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Carrie - Goodreads

The bricks and mortar retail portion of this book was fascinating -- really enjoyed it. I did feel like Underhill was a bit off on the eCommerce part, though. Read full review

User ratings

5 stars
36
4 stars
83
3 stars
74
2 stars
20
1 star
8

All reviews - 234
5 stars - 33
4 stars - 83
3 stars - 74
2 stars - 20
1 star - 8
Unrated - 16

All reviews - 234

All reviews - 234
Goodreads - 230
Kirkus - 1