WHY WE BUY: The Science of Shopping

Editorial Review - Kirkus - Jane Doe

Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Just as social scientists study people in natural conditions, Underhill studies consumers in retail environments. He's no academic, however, but a "real-world" consultant with such clients as McDonald's ... Read full review

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Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

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Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.

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All reviews - 349
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Unrated - 21

All reviews - 349

All reviews - 349
Goodreads - 345
Kirkus - 1