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LibraryThing Review

User Review  - - LibraryThing

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and ... Read full review

WHY WE BUY: The Science of Shopping

User Review  - Jane Doe - Kirkus

Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Just as ... Read full review

LibraryThing Review

User Review  - CarolO - LibraryThing

An anthropologic study of shopping – but really much more interesting then that might sound. This book explains why IKEA places bins of shopping bags all over the store instead of just at the front ... Read full review

Why we buy: the science of shopping

User Review  - Not Available - Book Verdict

The title for this treatment of marketing research in the retail setting is misleading. Underhill, founder of the behavioral research company Envirosell, summarizes some of the firm's conclusions ... Read full review

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