Results 1-10 of 83
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Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

Review: Why We Buy: The Science of Shopping

User Review  - Ko Matsuo - Goodreads

Interesting insights into human behavior through the lens of retail shopping. Great discussions on signage (strategic use of "speed bumps" such as mirrors), store layout (did you know that Americans ... Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Goodreads

Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Rebecca McNutt - Goodreads

Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Melissa Allen - Goodreads

I learned a lot of ideas within this book that I've implemented in my showroom already! love the facts he uses to back up his ideas! This is a great book for any retail space - small or large! Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Ethan Voelkers - Goodreads

Underhill knows a lot about the retail experience. This book contains a lot of rationale for the way the shopping experience has been shaped over the years and is interesting for anyone who shops (which is everyone). Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Sherri - Goodreads

Interesting, though already a bit dated in some of it's info - especially about internet shopping, but it was written 15 yrs ago . . . Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Himanish - Goodreads

Not like your quintessential business book...grippingly real and backed by hardcore facts...Underhill is the street smart Retail guru Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Kristina - Goodreads

A very interesting look at retail. I've been very metacognitively aware of my shopping habits since I finished. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Carrie - Goodreads

The bricks and mortar retail portion of this book was fascinating -- really enjoyed it. I did feel like Underhill was a bit off on the eCommerce part, though. Read full review


User ratings

5 stars
36
4 stars
83
3 stars
74
2 stars
20
1 star
8

5 stars - 33
4 stars - 83
3 stars - 74
2 stars - 20
1 star - 8
Unrated - 16


Goodreads - 230
Kirkus - 1