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LibraryThing Review

User Review  - jasonli - LibraryThing

"Why We Buy" is a classic about how we shop and how that's changing around the world. It is charmingly told from the perspective of Underhill and his colleagues, who work as professional shopping ... Read full review

LibraryThing Review

User Review  - thegreenbee - LibraryThing

A book that looks into the psychology of shopping by drawing from many hours and years of field research conducted by the author and his company. A resource that would be an interest to marketers and ... Read full review

LibraryThing Review

User Review  - armyofbobs - LibraryThing

As an old co-worker used to say, it has the "butt brush" theory in it - can't beat that. Reading this will always make you more aware of (and typically more annoyed with) your retail experience. Read full review

User Review - Flag as inappropriate

Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.

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