Results 1-10 of 2

LibraryThing Review

User Review  - ratastrophe - LibraryThing

Parts of this book - the part where the author WASN'T repeatedly reminding us about how amazing and brilliant his company is - were pretty interesting. They were also few and far between. Read full review

LibraryThing Review

User Review  - jasonli - LibraryThing

"Why We Buy" is a classic about how we shop and how that's changing around the world. It is charmingly told from the perspective of Underhill and his colleagues, who work as professional shopping ... Read full review

LibraryThing Review

User Review  - JenneB - LibraryThing

Very interesting. I would like to read a whole book of just descriptions of what people do in stores. However, it's also a bit disturbing; you feel like even the author is a little creeped out by the extent to which people can be manipulated into buying things. Read full review

LibraryThing Review

User Review  - fedoriv.com - LibraryThing

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and ... Read full review

LibraryThing Review

User Review  - livebug - LibraryThing

In Why We Buy (which should more accurately be titled How We Buy, since there is almost nothing on the the yawning abyss of soul-crushing emptiness inside that impels us Beyond Bed and Bath with ... Read full review

WHY WE BUY: The Science of Shopping

User Review  - Jane Doe - Kirkus

Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Just as ... Read full review

LibraryThing Review

User Review  - NewsieQ - LibraryThing

I read the original version in 2001 and recommended it for my non-fiction book group -- so I read this new edition during December 2009 for 01/10 discussion. I'm pretty sure the book will make for an ... Read full review

User Review - Flag as inappropriate

Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

User Review - Flag as inappropriate

Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.

LibraryThing Review

User Review  - sakismom - LibraryThing

Interesting, easy to read, insights into merchandising, marketing, etc. Read full review


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