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Why we buy: the science of shopping

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The title for this treatment of marketing research in the retail setting is misleading. Underhill, founder of the behavioral research company Envirosell, summarizes some of the firm's conclusions ... Read full review

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Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

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Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.


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