Why We Buy: The Science Of Shopping

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Simon and Schuster, Jun 2, 2000 - Business & Economics - 256 pages
15 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

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LibraryThing Review

User Review  - ratastrophe - LibraryThing

Parts of this book - the part where the author WASN'T repeatedly reminding us about how amazing and brilliant his company is - were pretty interesting. They were also few and far between. Read full review

LibraryThing Review

User Review  - jasonli - LibraryThing

"Why We Buy" is a classic about how we shop and how that's changing around the world. It is charmingly told from the perspective of Underhill and his colleagues, who work as professional shopping ... Read full review

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About the author (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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