Why We Buy: The Science Of Shopping
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
What people are saying - Write a review
LibraryThing ReviewUser Review - ratastrophe - LibraryThing
Parts of this book - the part where the author WASN'T repeatedly reminding us about how amazing and brilliant his company is - were pretty interesting. They were also few and far between. Read full review
LibraryThing ReviewUser Review - jasonli - LibraryThing
"Why We Buy" is a classic about how we shop and how that's changing around the world. It is charmingly told from the perspective of Underhill and his colleagues, who work as professional shopping ... Read full review