Ogilvy on Advertising

Front Cover
Crown Publishers, 1983 - Business & Economics - 224 pages
109 Reviews
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

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Good overview, quite dated but useful - Goodreads
Very entertaining writing style. - Goodreads
I enjoyed Ogilvy's writing style. - Goodreads
Here are some tips from Ogilvy on big ideas: " 1. - Goodreads

Review: Ogilvy on Advertising

User Review  - Leonidas Kaplan - Goodreads

David Ogilvy on Advertising This dude is one of the inspirations for the show 'Mad Men'. 'Mad Men' was a show about the advertising geniuses who had offices on Madison Avenue in New York city ... Read full review

Review: Ogilvy on Advertising

User Review  - Lynne Strang - Goodreads

Excellent book. It's a bit dated but the basic principles still hold true. Read full review

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How to produce advertising that sells
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