Ogilvy on Advertising

Front Cover
Crown Publishers, 1983 - Business & Economics - 224 pages
2 Reviews
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

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User Review  - MLBowers - LibraryThing

This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements ... Read full review

LibraryThing Review

User Review  - jasonli - LibraryThing

"Ogilvy on Advertising" is a primer on advertising by the founder and former head of Ogilvy & Mather advertising agency. Written from the perspective of a curmudgeonly but wizened old man, the book is ... Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertisingand how to get them
31
Copyright

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