How to Measure Anything: Finding the Value of "Intangibles" in Business
Praise for How to Measure Anything: Finding the Value of Intangibles in Business
"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."
-Peter Tippett, PhD, M.D.
Chief Technology Officer at CyberTrust
and inventor of the first antivirus software
"Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques."
EVP and COO of
The Advisory Council
"As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichés and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions."
"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'"
-Dr. Jack Stenner
Cofounder and CEO of MetraMetrics, Inc.
What people are saying - Write a review
This is an essential book for anyone who is interested in making better decisions, aka everybody. Hubbard thoroughly smashes the argument that some things can't be measured. He also shows no tolerance for "smoke and mirror" measurements that don't actually improve our ability to make better choices.
The techniques and thinking detailed in this book are only going to become more relevant in the coming years. As the amount of data about our world continues to grow, the ability to use it to improve our outcomes is more challenging. Your improvement in this area once you finish reading this work will more than justify the cost.
Read it. Very informative.
Other editions - View all
How to Measure Anything: Finding the Value of Intangibles in Business
Douglas W. Hubbard
Limited preview - 2010