Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly
Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.
Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.
Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.
What people are saying - Write a review
Review: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy ComparisonUser Review - Ken Hamner - Goodreads
Excellent book on the importance of product and service differentiation. Read full review
Review: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy ComparisonUser Review - Goodreads
Good, but not original at all. I agree with all that's said, but I'd recommend other books to say each of his points more insightfully and motivationally than this book. Your brand is your reputation ... Read full review
Whats Your Story?
Success Means You Know What Used to Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
The New Customer Reality
Other editions - View all
Becoming a Category of One: How Extraordinary Companies Transcend Commodity ...
No preview available - 2006