Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-"Publisher's Weekly"
"Becoming a Category of One" reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.
Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This "Second Edition" includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations A new edition of the bestselling title from the author of "Indispensable" and "Work Like You're Showing Off" Today's struggling economy puts even greater importance on the theory and practice of business differentiation This edition includes 20 percent new material; if you liked the original edition, you'll love this new "Second Edition" Reliable, proven advice that works for businesses of any size in any industry
Now more than ever, you have to differentiate your business from the competition to succeed. "Becoming a Category of One" gives you the blueprint for building your own extraordinary business.
What people are saying - Write a review
Review: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy ComparisonUser Review - John Prescott - Goodreads
Good book liked Zappo part of 40 day review, offer 3k and be gone. Read full review
Review: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy ComparisonUser Review - Goodreads
There were some good reminders here about how to distinguish your business from every other business. It dragged on s little near the end. Read full review
Whats Your Story?
Success Means You Know What Used to Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
The New Customer Reality