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academic game achieve analysis approach APTT association frame behaviour benefits better brain cent choice choose complacency constructive thinking CoRT create culture deliver value design process design thinking design value develop direction dish do-able Edward de Bono excellent existing experience faults forward fuzzy logic going idea important Internet invented Johannesburg judgement system key value last millennium lateral thinking look Lumping and Splitting Mary Phelps Jacob matter means method move movement negative value Once operation parallel thinking patterns perception person possible powerful practical problem problem-solving programme provocation Qantas Queen Frederika routine seek self-organizing self-organizing system Seychelles simple Six Hats Six Thinking Hats skill someone sort of thinking standard responses standard situations suggested teach things thinking habits toles traditional thinking usually value concepts value creation water logic word youngsters