Business research methods
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Major Topics for Research in Business
Overview of the Scientific Method
Stages in the Research Process
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advertising analysis of variance ANOVA answer asked attitude average basic behavior bias bivariate brand business research calculated Central Business District chain saw chapter characteristics chi-square test clients coding coefficient concept conducted correlation cvi cvi cvi decision degrees of freedom dependent determine discussion effect employees estimate example Exhibit experiment experimental exploratory research f-distribution f-test factor analysis firms frequency identify independent variable indicates individual interval investigation Journal of Marketing manager Marketing Research measure method multivariate nonprobability sampling null hypothesis objects observation percent personal interviews population problem procedure proportion question questionnaire ratio record regression relationship respondents sample mean sampling distribution sampling error scale scores secondary data selected situation Source standard deviation statistical significance stratified sample subjects sum of squares Table technique telephone theory tion treatment Type II error utilized validity
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Research Methods for Leisure and Tourism: A Practical Guide
Anthony James Veal
No preview available - 2006