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academic speech events African American alphabet Ann Landers Applebee argued asked beaker classroom cognitive context conversational speech events course curriculum decoding literacy decoding/analytic literacy discourse Education emphasis English classes English studies example experience face-to-face form of literacy glish Graff high school Howard Gardner ideas individual K-12 schools knowledge learning letters liter literature logic meaning modes narrative NUMMI object one's oral cultures organized paradigmatic participation patterns percent postmodern problem produced readers reading recitation literacy reported roles says self-fashioning sign shifting sign systems signature literacy skills social solve standard of literacy story strategies structure style suggested talk teachers teaching tests things tion translation translation/critical literacy Tyack University of California-Berkeley visual Wolof words workers workplace writing Wuthering Heights