Marketing of Agricultural Products
Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems.
New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.
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INTRODUCTION TO FOOD MARKETING
ANALYZING AGRICULTURAL AND FOOD MARKETS
AGRICULTURAL PRODUCTION AND MARKETING
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advertising agricultural products areas bargaining beef brand buyers and sellers buying cash price changes commodities competitive consumers consumption contract cooperatives corn cotton crop dairy products decentralization demand curve Department of Agriculture efficiency example exports farm and food farm prices farmer's share farmers federal feedlots Figure food industry food marketing firms food marketing system food prices food processors food products food retailing foodstore fruit and vegetable futures contract futures market grades grain hedge important increased influence integration keting livestock manufacturers market information market power marketing channel marketing costs marketing functions marketing margin marketing orders marketing process meat middlemen milk operations output packers percent perfectly competitive plants poultry price and income product bundle product differentiation profits programs purchase regulations retail food sell soybeans standards storage sumers supply and demand terminal markets tion tobacco trade transportation trends U.S. Department USDA wholesalers