Marketing and consumer behavior in East and South-East Asia
This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
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CHAPTER 1Australia by JANET R McCOLLKENNEDY
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advertising areas ASEAN Asian Australia average Bandar Seri Begawan Bangkok Bank Beijing brands Brunei Business Cambodia chaebols China Statistical Publishing China Statistical Yearbook Chinese cities CN CN companies consumer behavior consumption cultural demographic Dentsu Inc department stores distribution employment environment ESEA ethnic example expected expenditure exports foreign investment growth rate Guangdong Guangzhou Guanxi Hong Kong household important income increase Indonesia industry inflation infrastructure International Jakarta Japan Japanese Khmer Rouge labor Laos major Malay Malaysia Management manufacturing market research million Myanmar one-child policy political population purchasing reform region retail rural sector segments Shenzhen Singapore social Source South Korea South-East Asia spending Statistical Publishing House strategies sumer Survey Table Taiwan television Thai Thailand Tianjin tion trade traditional trends urban Vietnam Western women Yangon Zealand