Marketing and consumer behavior in East and South-East Asia

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McGraw-Hill, 1998 - Business & Economics - 747 pages
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This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.

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Contents

Introduction
1
CHAPTER 1Australia by JANET R McCOLLKENNEDY
25
Social structure
42
Copyright

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