Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S.

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Crown/Archetype, May 17, 2005 - True Crime - 592 pages
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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
 

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User Review  - Miro - LibraryThing

The authors provide a great account of the rise and fall of Investors Overseas Services (IOS) from its involvement in the first mutual funds of the early 1960's to its eventual bankruptcy in the early ... Read full review

Contents

A Warning to Investors from Mr Bernard Cornfeld
1
The Making of a Conceptual Salesman
17
The Financial Revolutionaries
31
The First Missionary Journeys
54
Early Travels in the Offshore World
81
Ed C0wetts Problem
94
The Birth of a Superfund
112
The Jungle jangle Jingle
129
The OffWhite Cliffs of Dover
237
The SuperSuperSupermen
254
Good Evening Comrade Prospect
299
The Master Financiers
313
A Very Long iy Offshore
350
The Power of Natural Gas
387
The Book of Revelations 4
432
The Feeling of the Meeting
458

They May Be Sclnnucls but Theyre the Government
164
IO A Little Question in Switzerland
185
Pacem in Terris and Good Will to All Meii
196
In which Cornfeld gives some views of sexual codes and several
215
Terminating Bernie 48
489
B The Customers Yachts
508
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Page 5 - Setvice" was the slogan. By die end of the 1960s, Cotnfe ld's men had a shade undet two and a half billion dollats of othet people's money to manage, and Cotnfeld was publicly announcing plans to push that to $15 billion by the mid-1970s. By the end of the l960s, IOS had also made a fottune valued at ovet $100 million fot Betnatd Cotnfeld petsonally.
Page 6 - Most people have a good deal of difficulty in accepting the idea that a latge and well-publicized intetnational business could have heen tun in such a mannet. "It can't he ttue," is the natutal teaction, "hecause if it was ttue, how did they getaway with it?
Page 8 - Cotnfeld, complete day-to-day conttol of IOS and its system of banks and investment funds. Bad as the...

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About the author (2005)

CHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books. GODFREY HODGSON was a Washington correspondent for The Observer (London), where for two years he wrote the financial column "Mammon," and was foreign features editor of The Sunday Times. He also coauthored, with Page, American Melodrama: The Presidential Campaign of 1968.


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