Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S.
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
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LibraryThing ReviewUser Review - Miro - LibraryThing
The authors provide a great account of the rise and fall of Investors Overseas Services (IOS) from its involvement in the first mutual funds of the early 1960's to its eventual bankruptcy in the early ... Read full review
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In which Cornfeld gives some views of sexual codes and several
Terminating Bernie 48
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Page 5 - Setvice" was the slogan. By die end of the 1960s, Cotnfe ld's men had a shade undet two and a half billion dollats of othet people's money to manage, and Cotnfeld was publicly announcing plans to push that to $15 billion by the mid-1970s. By the end of the l960s, IOS had also made a fottune valued at ovet $100 million fot Betnatd Cotnfeld petsonally.
Page 6 - Most people have a good deal of difficulty in accepting the idea that a latge and well-publicized intetnational business could have heen tun in such a mannet. "It can't he ttue," is the natutal teaction, "hecause if it was ttue, how did they getaway with it?