The Invisible Continent: Four Strategic Imperatives of the New Economy

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Nicholas Brealey, 2000 - Competition, International - 262 pages
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During the past 15 years, civilization has changed at an unprecedented rate - it's as if a new continent has been discovered and the impetus for exploration has come from business. People with courage and curiosity are changing the way of life on the old continents irrevocably. The only difference is that the new continent - the new, interlinked, web-shaped economy of the 21st century - has no land. Yet its economic, political, social and business consequences are real.

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The invisible continent: four strategic imperatives of the new economy

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In this timely, well-written, and well-organized book, Tokyo-based Ohmae, a well-known corporate strategist and author (The Borderless World) discusses the four dimensions that influence the new ... Read full review


The Age of Exploration
The Golden Platforms
Arbitrage and the New Economy

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About the author (2000)

Kenichi Ohmae is a corporate strategist and adviser to governments around the world. He is the former director of McKinsey & Company in Japan and the chairman of its Asia Pacific operations. He writes frequently for the Wall Street Journal, New York Times, and Newsweek, and is the author of The Borderless World. He lives in Tokyo.

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