Terra Madre

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Chelsea Green Publishing, 2009 - Social Science - 155 pages
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More than twenty years ago, when Italian Carlo Petrini learned that McDonald’s wanted to erect its golden arches next to the Spanish Steps in Rome, he developed an impassioned response: he helped found the Slow Food movement. Since then, Slow Food has become a worldwide phenomenon, inspiring the likes of Alice Waters and Michael Pollan. Now, it’s time to take the work of changing the way people grow, distribute, and consume food to a new level.

On a global scale, as Petrini tells us in Terra Madre, we aren’t eating food. Food is eating us.

Large-scale industrial agriculture has run rampant and penetrated every corner of the world. The price of food is fixed by the rules of the market, which have neither concern for quality nor respect for producers. People have been forced into standardized, unnatural diets, and aggressive, chemical-based agriculture is ravaging ecosystems from the Great Plains to the Kalahari. Food has been stripped of its meaning, reduced to a mere commodity, and its mass production is contributing to injustice all over the world.

In Terra Madre, Petrini shows us a solution in the thousands of newly formed local alliances between food producers and food consumers. And he proposes expanding these alliances—connecting regional food communities around the world to promote good, clean, and fair food.

The end goal is a world in which communities are entitled to food sovereignty—allowed to choose not only what they want to grow and eat, but also how they produce and distribute it.

 

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Contents

All About Terra Madre
1
Food Communities
27
Food Dr Jekyll and Mr Hyde?
45
The Value and Price of Food
61
Food Sovereignty
83
Local Economy Natural Economy
117
The Future of Terra Madre
149
A Letter from Enzo Bianchi Prior of Bose
153
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About the author (2009)

Carlo Petrini, born in the small northern Italian town of Bra in 1949, is the founder and international president of the Slow Food movement, committed to the promotion of “good, clean and fair food.” The author of several books, he contributes regularly to Italian dailies and magazines on matters related to gastronomy and food politics. To write Terra Madre , he collaborated closely with Carlo Bogliotti, an editor of the Slowfood magazine and governor of the Slow Food Italy association.

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