Take Charge Product Management

Front Cover
Greg Geracie, 2010 - Business & Economics - 232 pages
3 Reviews

Unlock your product management potential and achieve breakthrough performance for your products and company!

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.

"Having performed technology assessments for over 200 companies, we have found the information and processes contained in this book to be outstanding and best practices." Rick Jennings, CISA, President, Assess-IT

"Geracie nails it with Take Charge Product Management. This book is a comprehensive guide to becoming a highly effective product manager. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!" Kevin Maguire, General Manager, Philips Healthcare

"Greg has done a wonderful job capturing the experience of being a product manager in an engaging and readable book. There are insights here that I would love to have had when I started, and still learned from after 15 years in product management!" Edgar MacBean, Vice President, Product Management, Pathway Genomics

"Geracie delivers an incredibly useful book with real-world insights, application points, and no fluff - every word is real-world. The unique format of a story line along with the practical and comprehensive guidance at each step of the story is like having an experienced product manager mentor guiding you every step of the way." Matt Jackson, Owner, Jackson Consulting, Inc.

"Take Charge Product Management is a must read for all product management and product marketing professionals. This book takes an often complicated job and provides clear direction. With its proven strategies and practical examples, product managers can maximize their return on investment and ensure their organization's success." Brad Morton, Senior Vice President, Product Management, Morehead Associates

"Reading this book, I relived my early days - finding my way as a new product manager. It made me wish there had been a practical guide available to navigate the practice of product management then. Take Charge Product Management is that practical guide for beginning product managers! The substance of the book also provides seasoned professionals with a wealth of actionable information on the art and science of product management." David Murdock, Director, Consulting Services and Product Management at Quorum Health Resources

"A fast-paced and comprehensive approach to product management shedding needed light on the role, responsibilities, and job expectations, and providing the necessary tools for product managers to succeed. A fantastic read for executives looking to create a new product management organization and hire the right people for the job!" David Palkoner, Director of Product Management, Solucient, LLC.

About the Author

Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

 

What people are saying - Write a review

LibraryThing Review

User Review  - VVilliam - LibraryThing

This book re-energized me for the core of product management with some ideas for how to learn more about my company and new tips for defining myself as the product owner. Overall a quick and useful read, although more experienced product managers may find it remedial. Read full review

User Review - Flag as inappropriate

What I liked about this book was that it was not written in a reference format. Instead, however, it was written through the eyes of an engaging fictitious character, Sean Knight. It was very easy to relate to the character and easy to follow the journey that Sean was on. Although, Sean was a fictitious character, it was clear that Sean's experiences were real-life experiences from the author. What was also clear was that Geracie's experiences and guidance were real to the corporate world and not based on theory.
What was so unique was Geracie was actually teaching through a fundamental tool that all product managers should know, "the user persona / user story". You don't really recognize it until you are a majority of the way through the book, where you have the realization that you were just walked through a user story of the role that you are playing in real life. If only more text books were like this, I think learning would be easier, more relevant, and much more enjoyable.
Besides the unique format, Geracie's depth on certain topics makes this an essential read. For the first time, someone finally recognizes the different Product Management roles and how they change relative to the size of your company - yes size does matter.
I found it refreshing that tips and tools were provided through each step of the Product Management process. The tools and tips were intentionally located at the end of each chapter making them easy to pull out and hang on my bulletin board. The other thing I found very insightful, was how Geracie took you into the mind of the Senior Executive. Having the understanding and insight into how people in these Senior Leadership roles think, better prepares anyone going into this field of Product Management. My only problem reading this book was that I wish I had this book 10 years ago when I had started my career. Having a mentor in a book is invaluable. But what is nice about this book is that I know I will use it for the next 10 years of my career.
 

Contents

Moving from Vision to Execution
127
Product Lifecycle Management PLM Framework
130
Product DecisionMaking Framework
139
Leveraging CrossFunctional Teams at this Phase
146
Developing Product Roadmaps
149
Chapter Sixs Tips for Taking Charge
155
Product Development
157
Staying in Sync with the Development Team
160

Challenges You Can Expect to Encounter
30
Skills to Succeed
34
Balancing Competing Priorities
40
Consensus Building and CrossFunctional Teams
45
Chapter Twos Tips for Taking Charge
46
Key Activities to Help You Succeed
49
Immerse Yourself in Your Organizations Objectives
52
Understanding Your Companys Growth Stage and Its Impact Early adopters Mass market
58
Different Product Management Approaches
63
Chapter Threes Tips for Taking Charge
72
Establish Firm Footing
75
Informally Survey Your Internal Constituents
96
Developing a Preliminary Plan Hypothesis
98
Chapter Fours Tips for Taking Charge
101
Formulate a Winning Approach to the Market
103
Develop a Vision for Your Offering
107
Justify with a Solid Business Case
119
Vest Your Organization
123
Chapter Fives Tips for Taking Charge
125
Further Defining Requirements
167
Maintaining Flexibility
170
Iterating with Customers
171
Supporting the Product Launch
180
The Emergence of Agile
186
Chapter Sevens Tips for Taking Charge
190
Never Take Your Eye Off the Market
193
Market Dynamics and Competitive Analysis Frameworks
195
Develop a System to Capture Near RealTime Market Information
206
Chapter Eights Tips for Taking Charge
207
Documenting Results
209
Objective Data is Essential for Your Success
212
Make the Shift to Proactive Product Management
219
Leaving Documentation Behind for Those Who Follow
220
Chapter Nines Tips for Taking Charge
222
Epilogue
225
Index
227
Copyright

Other editions - View all

Common terms and phrases

About the author (2010)

Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years’ experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

Bibliographic information