Principles of Marketing
Financial Times Prentice Hall, Jan 1, 2008 - Lehrbuch - Marketing - 1020 pages
The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
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Review: Principles of MarketingUser Review - Eli Haun - Goodreads
this might be a good book with interesting stories at times, but the fact is that i have to FORCE myself to read it. the authors use huge words for no other reason than the fact that they can. they ... Read full review