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Houghton Mifflin Harcourt, Mar 8, 2001 - Business & Economics - 400 pages
4 Reviews
Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune).

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SONY: The Private Life

User Review  - Jane Doe - Kirkus

A corporate biography that explores the complex, talented people who made a major company successful. Sony has a unique place in American culture, a brand name that is instantly recognizable and ... Read full review

Sony: the private life

User Review  - Not Available - Book Verdict

Nathan, a professor of Japanese cultural studies at the University of California at Santa Barbara and an Emmy Award-winning filmmaker, received open access from the Sony Corporation for this history ... Read full review

Selected pages


The Founding Fathers In Search of a Postwar Dream
Ibuka the Muse From Talking Paper to Trinitron
Akio Morita Discovering America
Morita the Dazzler The Man Behind the Mask
Sonys First American Lessons in Logic from Harvey Schein
Maestro Ohga The Art of Profit
Extending the Family The Rise of Mickey Schulhof
One for Chairman Akio The Columbia Pictures Acquisition
Hollywood Continued Tailspin
Ohga and Schulhof A Tale of Love and Hubris
Idei the Heretic Empires End

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About the author (2001)

John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California, Santa Barbara, is the author of a definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and the Nobel laureate Kenzaburo Oe into English. He is alsoan Emmy Award-winning filmmaker. John Nathanlives in Santa Barbara, California.

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