Planet Google: How One Company Is Transforming Our Lives

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Atlantic Books, Limited, 2009 - Internet industry - 288 pages
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This is a revelatory expose of Google and its ambition to become the controller of 'all the world's information'. "Planet Google" explores the profound implications of that strategy for the business world, and for us all. Google has a dream: to manage the entire world's information. The company wants to access every single bit of it it can - from news, to financial and historical data; from the content of books, films and TV, to a complete record of the Earth's surface; and most controversially, the statistics of our personal lives - from what we have been reading, to who we have been talking to, to what we have been buying and where. If information is power, then Google are a force to be reckoned with. Google is almost evangelical in its belief that by realizing its vision it will be fulfilling the promise of computing, as envisioned by its founding developers. Others, however, are increasingly alarmed by the invasion of privacy that Google's vision might both entail and enable. With unprecedented access to the key players at Google HQ, "Planet Google" is a revelatory - and often alarming - behind-the-scenes investigation into Google's plans, and the implications of its mission for our future

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Planet Google is a very well written in depth book. Right from the introduction I was captivated by the deep insight that Stross gave me into the wrold and history of Google. Stross takes a totally neutral view of Google in this highly factual book and at no point do I find him being at all biase in favour or against Google. This book made me fall in love with Google again due to the insight it gave me about their unique business and plan to order the world´s data. I would recommend this book to anyone who is remotely interested in computing at all and the rivalry between Yahoo!, Google and Microsoft. Purely a brilliant book. 

About the author (2009)

Randall E. Stross teaches in the School of Business, San Jose State University.

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