Planet Google: How One Company Is Transforming Our Lives

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Atlantic Books, Limited, May 1, 2009 - Internet industry - 288 pages
10 Reviews
This is a revelatory expose of Google and its ambition to become the controller of 'all the world's information'. "Planet Google" explores the profound implications of that strategy for the business world, and for us all. Google has a dream: to manage the entire world's information. The company wants to access every single bit of it it can - from news, to financial and historical data; from the content of books, films and TV, to a complete record of the Earth's surface; and most controversially, the statistics of our personal lives - from what we have been reading, to who we have been talking to, to what we have been buying and where. If information is power, then Google are a force to be reckoned with. Google is almost evangelical in its belief that by realizing its vision it will be fulfilling the promise of computing, as envisioned by its founding developers. Others, however, are increasingly alarmed by the invasion of privacy that Google's vision might both entail and enable. With unprecedented access to the key players at Google HQ, "Planet Google" is a revelatory - and often alarming - behind-the-scenes investigation into Google's plans, and the implications of its mission for our future

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LibraryThing Review

User Review  - deldevries - LibraryThing

Interesting history of Google with details that cover how using data and algorithms has allowed their services to scale (and scale and scale!) as the Internet grew. There was 1 sentence about Cornell ... Read full review

LibraryThing Review

User Review  - vpfluke - LibraryThing

This is a pretty good book to read about the rise of Google to dominance in many areas of the field of information science today. This book takes you through the stories of Sergey Brin and Larry Page ... Read full review

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About the author (2009)

Randall E. Stross teaches in the School of Business, San Jose State University.

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