Persuasion Across Genres: A linguistic approach
Helena Halmari, Tuija Virtanen
John Benjamins Publishing, Feb 17, 2005 - Language Arts & Disciplines - 257 pages
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
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Part 2 Focusing on private and semipublic discourse
2 Persuasion in business negotiations
Persuasion in judicial argumentation
Part 3 Focusing on public discourse
4 In search of successful political persuasion
5 In a nutshell
6 Polls and surveys show
Part 4 Theoretical considerations
Other editions - View all
advertising Advocate alliteration analysis appear argument Article audience Bhatia Bill Clinton Chapter choices Clinton Coca-Cola cognitive processes common ground communicative purposes concept content words context corpus study Court Critical Discourse Analysis deﬁned deﬁnition difﬁcult discourse community discussion editorials epistemic modality example explicit explicitly expressions fact ﬁgures ﬁnd ﬁrst person ﬁve focus function words genre-mixing goal Halmari identiﬁed implicit anchoring implicit collocations implicit persuasion indicate inﬂuence infomercials instances interaction intertextual gap Iohn issue Iudicial Opinions language lexical linguistic manipulation modality negotiation node noun Ostman parties persuasive genres persuasive strategies political speeches poll or survey poll sentence polling discourse polls and surveys pragmatic present presidents pronoun propaganda prototypical question readers Reagan references to polls reﬂects rhetorical Rockley Section semantic shared social speaker speciﬁc speech act subgenres syntactic texts textual tion Union addresses verbs Vijay K Virtanen writer