Persuasion Across Genres: A linguistic approach

Front Cover
Helena Halmari, Tuija Virtanen
John Benjamins Publishing, Feb 17, 2005 - Language Arts & Disciplines - 257 pages
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Persuasion across genres
3
Part 2 Focusing on private and semipublic discourse
25
2 Persuasion in business negotiations
27
Persuasion in judicial argumentation
58
Part 3 Focusing on public discourse
103
4 In search of successful political persuasion
105
5 In a nutshell
135
6 Polls and surveys show
153
7 Persuasion as implicit anchoring
183
8 Generic patterns in promotional discourse
213
Part 5 Concluding remarks
227
9 Towards understanding modern persuasion
229
Author index
245
Subject index
249
The Pragmatics Beyond New Series
258
Copyright

Part 4 Theoretical considerations
181

Other editions - View all

Common terms and phrases

Bibliographic information