The Seven Deadly Skills of Competing

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Cengage Learning EMEA, 1999 - Business & Economics - 191 pages
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Written both for employees and entrepreneurs, The Seven Deadly Skills of Competing is much more than just another business book: it presents an entire philosophy of success, arguing that the secret of competitive excellence ultimately lies in your attitude towards your own goals and towards the people with whom you do business. It will encourage you to make the most of your potential and streamline you for success. The Seven Deadly Skills of Competing supports its argument with extensive real-life examples of world-beating businesses. The organizations whose activities are profiled include Dyson Appliances, The Bloomberg Corporation, The IDOM Group and Lush. Racy, highly entertaining, pithy and full of ideas, The Seven Deadly Skills of Competing will change the way you think about business. Written both for employees and entrepreneurs, The Seven Deadly Skills of Competing is much more than just another business book: it presents an entire philosophy of success, arguing that the secret of competitive excellence ultimately lies in your attitude towards your own goals and towards the people with whom you do business. It will encourage you to make the most of your potential and streamline you for success. The Seven Deadly Skills of Competing supports its argument with extensive real-life examples of world-beating businesses. The organizations whose activities are profiled include Dyson Appliances, The Bloomberg Corporation, The IDOM Group and Lush. Racy, highly entertaining, pithy and full of ideas, The Seven Deadly Skills of Competing will change the way you think about business.
 

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Contents

Know Yowr Customer
27
H Mflfce Yowr Staff Your Evangelists
103
Learn to Enjoy Solving Customers
133
f Comes to Marketing
141
Learn the Tactics of Competitive
177
Index
189
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