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The Communication Revolution
Society and the Mass Press
Sociocultural Influences on the Development of Motion Pictures
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19th century adoption advertising analysis audience basic basis became behavior broadcasting camera obscura categories theory chapter chicken communica communication process communicative act complex components Comte concept concerning cultural norms theory daguerreotype David Sarnoff devices Diffusion Curve division of labor effects electrical Elihu Katz film formulated function Gemeinschaft given groups Herbert Blumer household human Ibid idea impact important increasingly individual differences theory industry influence interest issues kind Kinetoscope learning major mass communication mass media mass press means media content medium messages motion picture munication nature newspaper newspaper circulation nickelodeon operate Opinion Leadership particular patterns peck person political popular population present principle problems psychological radio responses role significant simple social relationships social system sociocultural sociological stations stimuli structure symbols telegraph theoretical theories of mass tion U.S. Bureau United variables violence Wilbur Schramm wireless yellow journalism York