The Media in Your Life: An Introduction to Mass Communication, Volume 1

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Allyn and Bacon, 1998 - Mass media - 558 pages
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Written by two highly regarded scholars and teachers, "The Media in Your Life" helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

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We the Peonle llnll the Mass Media
Cultural Impact Power to tbePeople
Mediated Communication and Mass Media

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About the author (1998)

Folkerts of George Washington University

Lacy of Michigan State University

Davenport of Michigan State University

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