Net Worth: Shaping Markets when Customers Make the Rules

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Harvard Business Press, Jan 1, 1999 - Business & Economics - 311 pages
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Consumers already recognize the need to protect their privacy when using the Internet to communicate, browse for information, and purchase goods and services. With Net Worth, authors Hagel and Singer build an intriguing scenario in which customers take control of their personal data and refuse to surrender it without some compensation. As customers search for the best deal and the safest place for their information assets, an opportunity emerges for firms to leverage new, web-based strategies and act as infomediaries--brokers or intermediaries who help customers maximize the value of their data. Net Worth constructs a new business model around the infomediary, and reveals the coming battle among infomediaries for customers' trust and private information. The authors examine the opportunities the infomediary will present for businesses and consumers alike, as customer-centric brands rise up as the primary source of new value creation, forcing companies to reassess the nature of their core businesses and their long-held beliefs about brands and marketing.

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Net worth: shaping markets when customers make the rules

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Following up on his Net Gain: Expanding Markets Through Virtual Communities (LJ 3/15/97), Hagel and new coauthor Singer suggest a mechanism for preventing the "privacy backlash" to electronic commerce ... Read full review

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It just doesn’t get any
better than seeing the gorgeous “Mrs. Anita Pelaez” over at her and her
husband “Captain Kutchie’s” place..Some Folks Also Call Him..”The
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Grill)…Just watching the lovely couple baking together all those Yummy
Key Lime Pies at their Key Lime Pie Factory and Grill in Asheville.
…It’s always worth the trip to visit them in they’re Historic Key Lime
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Lovely..”Mrs. Anita Pelaez” And Her Delicious Key Lime Pies Baked With
Pure Love…Always…...40 Years And They're Still Going Strong....
....May GOD Continue Blessing "Anita And Kutchie Pelaez" and They're World
Famous Key Lime Pie Factory And Grill Where The Personalities, Ovens And
Smiles Are Always Warm And Inviting. "Kutcharitaville" We Love You!.....
...Now You Know Who Is The Hottest!...And Baby Let Me Tell You, Mrs. Anita Is No Act...She's The Real Thing Baby!...


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About the author (1999)

Marc Singer, Hyattsville, Maryland, is assistant professor of English at Howard University in Washington, D.C. He is the coeditor of "Detective Fiction in a Postcolonial and Transnational World".

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