Strategic Marketing for Educational Institutions
Prentice-Hall, 1995 - Business & Economics - 484 pages
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
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The Education Marketplace
Providing Quality Service
Identifying and Researching Marketing Issues
17 other sections not shown
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academic action activities additional administrators admissions advertising alumni analysis applicants approach asked attend attract benefits build called campus changes Chapter companies competition consider consumer continue cost courses customers decide decision demand determine director donors educational institutions effective efforts enrollment evaluation example expectations facilities factors faculty Figure fund give goals graduate high school Higher Education identify important improve increase institution's interest major marketing measure meet mission needs objectives offer opportunities percent performance planning position potential prepare present problems prospective questions relations require response seek segments serve shows Source specific staff steps strategy tion trends tuition understand