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animal husbandry axiomatic theory Bangladesh Bangladesh Agricultural University barfi behaviour of farmers Bhumihar broadcast and telecast channel communication behaviour communication competence communication fidelity communication technique comprehension of chart concepts dairy Doordarshan education the higher extension contact media Extension Education Grameen Bank Grameen Telecom groundnut Haryana higher the communication higher the education higher the innovation higher the interpersonal higher the knowledge higher the presentation higher the socio-economic higher the training households information output information receiving behaviour innovation proneness interpersonal interaction Izatnagar katori kayasth knowledge of communication M.Sc mass media mean scores medium Mehersagar banana growers middle castes milch animals Muzzaffarpur Nariyar NMC systems percent perception and comprehension post-test postulates and hypotheses pre-test predictor variables presentation skill productivity of milch radio and television respondents rural women SDAHRC Sobhana socio-economic status sources and media Table telephone television sets training the higher village visual literacy visual perception