Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Academic Press, Oct 21, 2009 - Business & Economics - 590 pages
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.
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accounting advertising agreement angel investor application assets business plan capital cash flow cash flow statement chapter company’s competitive competitors contract corporate costs create customers develop discussed distribution economy effective employee enterprise enterprise value entity entrepreneurship equity established example EXHIBIT Facebook filed firm firm’s franchise funds global important income individuals industry InstantValue Intel intellectual property interest Internet investment investors license limited liability loan negotiation network effect NVIDIA offer operating options owners ownership parties partners partnership patent payment performance potential product or service profit protection purchase registration revenue risk sell shareholders shares shoppers skills sole proprietorship start-up statement strategy StumbleUpon success target market TECH TIPS technology entrepreneur technology venture tion trade secret trademark types USuggest.com venture’s Y Combinator YouTube Zipcar