Erfolgsfaktor Design Management

Front Cover
Birkhäuser, Feb 16, 2007 - Architecture - 272 pages
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Design as management tool: a handbook for businesspeople and designers.

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About the author (2007)

Gernot Brauer worked for BMW for many years, including as corporate spokesperson. He is now an independent journalist working in Munich and the author of a number of textbooks on corporate communications as well as design reports. He gives lectures and seminars on marketing and public relations.

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