Air Wars: Television Advertising In Election Campaigns, 1952-2004, 4th Edition
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate
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Adam Nagourney agenda American Political Science appeals attack ads Bill Clinton blame broadcast buys campaign ads candidates CBS News/New York cited citizens Clin congressional contests crime criticized defusing Democratic didates Dole Dole's Dukakis Dukakis's economy effect elec election campaign electoral example featured focus groups Forbes George Bush Gingrich Gore Gore's Howard Kurtz Ibid images impact important issues John Kerry Journal of Political Kathleen Hall Jamieson Kathleen Jamieson Kerry's Lazio liberal media coverage Medicare messages Michael Michael Dukakis million negative ads negative campaigning Newt Gingrich nominating process November October October 19 October 22 Packaging the Presidency paign Patrick Devlin percent Perot personal qualities Political Advertising polls primary priming prominent ads Quarterly Quoted Reagan reporters Republican responsibility Richard Berke Ross Perot Senate races September shows spots stories strategy television advertising tion University Press viewers visual vote voters Washington Post watches whereas York Times survey