Effective Public Relations

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Prentice Hall, 2000 - Public relations - 588 pages
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Presents a summary of public relations concepts, theory, principles, history, management, and practices. This book is intended for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

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Contents

PART
1
CHAPTER
5
PRACTITIONERS OF PUBLIC RELATIONS
29
Copyright

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