Effective Public Relations
Presents a summary of public relations concepts, theory, principles, history, management, and practices. This book is intended for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
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advertising agencies American AT&T Bernays broadcast campaign cation clients corporate counselors Court Cutlip decision defined employees environment ethics evaluation example Fairness Doctrine federal Fleishman-Hillard function George Creel global goals groups Grunig Hill & Knowlton IABC impact interest internal investor relations Ivy Lee Kerry Tucker lic relations lobbying major marketing mass media ment messages muckraking newsletter newspapers organization's organizational organizations P. T. Barnum percent planning political president press agents problems profes professional promote PRSA public affairs public opinion public relations counsel public relations department public relations firms Public Relations Journal public relations practice public relations practitioners Public Relations Research Public Relations Review Public Relations Society Quarterly rela relationships reports requires responsibility role social specialists staff strategy television tions top management University worldwide York