Riding the Black Ship: Japan and Tokyo Disneyland

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Harvard Univ Asia Center, 1999 - Business & Economics - 240 pages
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Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz produces not only a cultural reading of the onstage show but also an ethnographic analysis of its production by those who work there and its reception by its customers. Previous studies have seen Disneyland as a "black ship" - an exported, hegemonic model of American leisure and pop culture - that "conquered" Japan. By concentrating on the Japanese point of view, Raz shows that it is much more an example of successful domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization. Tokyo Disneyland is a simulated "America" showcased by and for the Japanese.
 

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User Review  - billlund - LibraryThing

Although written in a scholarly style, this is an excellent book about the development of Tokyo Disneyland and the significant cultural differences between the American Disney Company and the Oriental ... Read full review

Contents

Introduction
1
Cultural Imperial
16
Methodological Considerations 18 Traveling with Disney
22
The Remaking of Disneyland in Japan
31
Jungle Cruise 33 Domesticating Disney
50
The Exotic and the Familiar
61
Working for
73
Parttime Employees 75 Hiring and Training in TDL Disney
93
Organizational Culture and Organizational Critique
102
Remaking the World in Japan
147
Receptions of TDLDisney
156
Aboard the Black Ship
192
Notes
203
Works Cited
213
Index
237
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About the author (1999)

Aviad E. Raz is Associate Professor of Sociology at Ben-Gurion University of the Negev.

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