Solar Revolution: The Economic Transformation of the Global Energy Industry

Front Cover
MIT Press, Sep 26, 2008 - Science - 248 pages
7 Reviews
In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues -- on the basis of standard business and economic forecasting models -- that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur.Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest. Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come. Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

User Review - Flag as inappropriate

This book is clear and
easily understandable as I read its posted review.
I like much and I will rank it 5 star.
I want to have its full copy,where can I get it?

Review: Solar Revolution: The Economic Transformation of the Global Energy Industry

User Review  - Goodreads

Concise, prescient book. I read this about 6 years ago & it prepared me well to see the qualitative changes coming in the energy industry - & exploit the opportunity as a writer, businessperson, and ... Read full review


1 A New Path on the Horizon
II Past to the Present
2 A Brief History of Energy
3 An Unsustainable Status Quo
4 The Field of Alternatives
5 Solar Energy
III Future Transformations
6 Modern Electric Utility Economics
IV A Promising Destination
9 Tools for Acceleration
10 Facing the Inevitable
Energy and Electricity Measurements
Suggested Readings

7 The Emergence of Distributed Economics
8 Solar Electricity in the Real World

Other editions - View all

Common terms and phrases

Popular passages

Page 215 - Assessment of the World Bank ( GEF Strategy for the Market Development of Concentrating Solar Thermal Power (Washington, DC: Global Environment Facility, 2005). Available at < World_Bank_Assessment.pdf>, p. iv. 20. Tri-State Generation and Transmission Association, "Springerville's WorldClass Solar Site,

References to this book

All Book Search results &raquo;

Bibliographic information