Marketing of Agricultural ProductsThe framework of the marketing problem; Some functional and organizational issues; Commodity marketing. |
Contents
The Marketing Problem | 3 |
Analyzing Marketing Problems | 17 |
Consumers of Agricultural Products | 32 |
Agricultural Production | 56 |
Food Processing Industries | 71 |
The Cost of Marketing | 100 |
The Exchange FunctionPrice Discovery | 121 |
Competition in Food Marketing | 141 |
Market Organization | 227 |
Obtaining Bargaining Power | 238 |
Collection and Use of Market Information | 247 |
Standardization and Grading | 264 |
Transportation | 281 |
Storage | 296 |
Risk and the Futures Exchanges | 307 |
Livestock Marketing | 327 |
Agricultural Prices | 155 |
Governmental Price and Marketing Programs | 169 |
Government and Agricultural Marketing | 179 |
Expanding Demand for Agricultural Products | 190 |
The Place and Problems of Agricultural Cooperatives | 207 |
Dairy Marketing | 345 |
Poultry and Egg Marketing | 363 |
Grain Marketing | 375 |
Cotton Marketing | 392 |
Tobacco Marketing | 408 |