Marketing of Agricultural Products

Richard Louis Kohls, Walter David Downey

Macmillan, 1972 - Business & Economics - 432 pages

The framework of the marketing problem; Some functional and organizational issues; Commodity marketing.

Contents

• The Marketing Problem: 3
• Analyzing Marketing Problems: 17
• Consumers of Agricultural Products: 32
• Agricultural Production: 56
• Food Processing Industries: 71
• The Cost of Marketing: 100
• The Exchange FunctionPrice Discovery: 121
• Competition in Food Marketing: 141
• Agricultural Prices: 155
• Governmental Price and Marketing Programs: 169
• Government and Agricultural Marketing: 179
• Expanding Demand for Agricultural Products: 190
• The Place and Problems of Agricultural Cooperatives: 207
• Market Organization: 227
• Obtaining Bargaining Power: 238
• Collection and Use of Market Information: 247
• Standardization and Grading: 264
• Transportation: 281
• Storage: 296
• Risk and the Futures Exchanges: 307
• Livestock Marketing: 327
• Dairy Marketing: 345
• Poultry and Egg Marketing: 363
• Grain Marketing: 375
• Cotton Marketing: 392
• Tobacco Marketing: 408

Bibliographic information

• Title: Marketing of Agricultural Products
• Authors: Richard Louis Kohls, Walter David Downey
• Edition: 4, illustrated
• Publisher: Macmillan, 1972
• Original from: Cornell University
• Digitized: Oct 30, 2008
• ISBN: 0023656506, 9780023656507
• Length: 432 pages
• Subjects: Business & Economics / Industries / Agribusiness