Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

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John Wiley and Sons, Jan 26, 2010 - Business & Economics - 208 pages
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Praise For Corporate Reputation: 12 Steps to Safeguarding andRecovering Reputation

"In a sea of business books, Corporate Reputation is abeacon of light for all leaders and future leaders looking fordirection in the treacherous waters of a volatile businessenvironment. It delivers a message that's provocative, insightful,and needs to be heard."
—Heidi Henkel Sinclair, Director of Communications, Bill& Melinda Gates Foundation

"Every CEO, senior executive, and, increasingly, board membernow appreciates the importance of building and protecting acompany's reputation. Anyone who depends upon or shapes a company'sreputation—customers, employees, news media, NGOs, andbloggers—will benefit from reading Dr. Gaines-Ross's book andwill learn more about the influence they wield over corporatereputations."
—Dr. Robert G. Eccles, Senior Lecturer, Harvard BusinessSchool

"At a time when companies are facing unprecedented reputationcrises comes a timely primer from Dr. Gaines-Ross that tells uswhat companies need to do to bring their reputations back from thebrink. The book's 12-step reputation recovery model captures whatwe know about effective crisis management, and brings the processto life with a host of detailed case examples. It's right on themark!"
—Dr. Charles Fombrun, CEO, Reputation Institute

"Finally, a book that clearly, realistically, and compellinglyexplains how companies of all types and sizes can protect andrestore an invaluable company asset—corporate reputation.Brilliant insights and practical solutions leap from each page! Adefinite must-read for business professionals everywhere."
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at theOlin School of Business, Washington University in St. Louis

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About the author (2010)

Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation.

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