Finding Your NichePino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers need to know to become successful entrepreneurs. Includes six key ways for making any business profitable, market identification worksheets, and more. |
Contents
Here? | 25 |
What Business Is All AboutPutting the Horse | 51 |
DownsizingThe Strength Behind Successful Small | 65 |
Copyright | |
6 other sections not shown
Common terms and phrases
add-on revenue sources allow Banana Republic business identification business mission statement cash and carry catalog Chapter Chuck clients competition corporate cost create current reality customer base customer profile customer service delivery system develop direct response advertising distribution system DoveBar efficient employees entrepreneur espresso expenses fixed assets franchise fulfillment services function fungible going industry infrastructure integrational processing inventory investment L. L. Bean liability List manufacturer market identification market niche market position marketing message marketplace merchandise Merrill Lynch Neiman Marcus offer Open University personal commitment statement personal identification players product or service profit promotion public relations Remember restaurant sell seminar Sharper Image small business sold someone sporting goods business structure subcontractor sure talk target tell things tomer trade show understand United Parcel Service value-added vision Wal-Mart