Vernacular Voices: The Rhetoric of Publics and Public Spheres
An introduction to a conceptual framework for understanding how rhetoric affects public opinion. It maintains that the interaction between everyday and official discourse discloses how members of a complex society discover and clarify their shared interests and shape each other's opinions.
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Introduction Forgotten Publics
The Public Voice of Vernacular Rhetoric
Discourse Rhetorical Discourse and the Public
Civic Conversation and the Reticulate Public Sphere
Reading Public Opinion from Vernacular Rhetoric
Narrative Cultural Memory and the Appropriation
Living in Roosevelts
Public Opinion on the Third Term
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