The Management of Ideas in the Creating OrganizationTropman goes beyond the notion of the learning organization to propose the creating organization, an organization which sees that ideas—their initiation, development, and implementation—are the key resources for success in the 21st century. While three key resources are important to any organizations—money, people and ideas—the last has been developed the least. Everyone in the organization knows who handles the money; most people know who handles the people, but few know who handles the organizations' store of ideas. Indeed, as one executive said, Why should we have such a person; we have no ideas! As the environment moves ever faster, the long chains of command for getting art to part, from concept to customer are no longer tolerable. People closest to the problem have to solve the problem—and problem solving means having ideas about what is wrong, what can be done, and who should do it. |
Contents
The Fatal Glass of Beer | 33 |
A Race to the Bottom | 51 |
Helping New Ideas Along through Leading and Managing | 59 |
Copyright | |
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