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HOW IT ALL STARTED
What is behind the model?
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acceptance ACPO adopt agricultural aspects attitudes balanced flow basic behavior better campaign cent change process channels Chapter China communica communication activities communication model concept concerning contents coun criticism cultural decision-making developing countries developing nations development philosophy DIFFUSION OF INNOVATIONS discussion dominant model economic efforts Ethiopia Everett Rogers example extent factors family planning farmers favorable formulated free flow functions gaps ideas important increased individual industrialized influence innovations interest knowledge Latin America leaders literacy majority mass media means ment messages mobilization munication national development non-formal education organization outcome participation perspective political population porridge practical problems programs promote question radio right to communicate role of communication rural areas scholars Schramm situation skills social change stressed structure studies success Sweden Tanzania television theory things Third World tical tion tive traditional underdevelopment UNESCO United urban village Western Wilbur Schramm