Wired for Thought: How the Brain Is Shaping the Future of the Internet

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Harvard Business Press, Dec 30, 2013 - Business & Economics - 256 pages
4 Reviews
In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body.

To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out:
- How networks have changed and what that implies for how people connect and form communities
- What the Internet-and online business opportunities-will look like in the future
- What the next stage of artificial intelligence will be and what opportunities it will present for businesses

Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantage-such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.
 

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Brilliant read

User Review  - Steve S. - Borders

After reading a preview copy, I have been more than impressed. It is provacative but routed in facts. I learned more about Internet businesses than any other book I have read and I did it almost by ... Read full review

User Review - Flag as inappropriate

Brain scientist Jeffrey M. Stibel offers a bold, breezy examination of complex subjects related to his predictions about artificial intelligence and the future of the internet. He bases his forecasts on his understanding of the brain. Stibel moves smoothly among disciplines, writing confidently as a scientific observer. His useful perspective is interesting as well as entertaining. getAbstract believes a range of readers will find it relevant, including anyone intrigued by cyberculture, the internet’s future or the possibility of artificial intelligence, those interested in the nature of humanity and where its limits reside and, of course, futurists and investors.
More about this book:
http://www.getabstract.com/summary/12777/wired-for-thought.html
 

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About the author (2013)

Jeffrey M. Stibel is a brain scientist and entrepreneur who has helped build numerous public and private companies. He is currently President of Web.com, a public company which helps entrepreneurs launch and grow their businesses on the Web. Stibel was the recipient of a Brain and Behavior Fellowship while studying for his PhD at Brown. He serves on the boards of a number of private and public companies, as well as academic boards for Brown and Tufts University.

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