Nudge: Improving Decisions about Health, Wealth, and Happiness

Front Cover
Yale University Press, 2008 - Business & Economics - 293 pages
2 Reviews
Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
 

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Thought-provoking

User Review  - dogsrock - Borders

This book gives a different view on how to shape behavior of large numbers of people - not with mandates, but nudges. The authors' case is interesting and thought-provoking. It's definitely a great read being very well-written and not too bogged down in details. Highly recommended! Read full review

Great business/design/sociology crossover

User Review  - Joe M - Borders

This is a great book for those who liked The Tipping Point, Freakonomics, or anything by Edward Tufte. The authors' main idea is that the design of buildings, signs, forms -- almost anything -- can ... Read full review

Selected pages

Contents

Section 1
17
Section 2
18
Section 3
40
Section 4
53
Section 5
61
Section 6
72
Section 7
81
Section 8
101
Section 13
157
Section 14
159
Section 15
175
Section 16
183
Section 17
199
Section 18
207
Section 19
215
Section 20
229

Section 9
103
Section 10
118
Section 11
132
Section 12
145
Section 21
236
Section 22
252
Section 23
255
Section 24
263

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About the author (2008)

Thaler is the Henrietta Louis Johnson Professor of Economics at the Johnson Graduate School of Management at Cornell University.

Cass R. Sunstein is a law professor at Harvard Law School and is the most cited law professor in the United States.

Bibliographic information