Made You Look: How Advertising Works and why You Should Know

Front Cover
Annick Press, 2003 - Juvenile Nonfiction - 115 pages
9 Reviews

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features:

  • Dynamically written by an experienced media authority
  • Concrete examples drawn from familiar, contemporary ads
  • Thought-provoking tips and easy-to-do activities encourage critical thinking

 

What people are saying - Write a review

User ratings

5 stars
2
4 stars
5
3 stars
2
2 stars
0
1 star
0

Review: Made You Look: How Advertising Works and Why You Should Know

User Review  - Ronda Bowman - Goodreads

I thought this was really interesting. Great for older kids to read, since it helps you to be more aware and less manipulated by advertising. Read full review

Review: Made You Look: How Advertising Works and Why You Should Know

User Review  - Kimberly - Goodreads

New, updated edition is available. Every kid should read this book. Teach your kids to spend their money wisely. Read full review

Selected pages

Contents

Ad Power
1
Youre It Youre the Bullseye
17
And Now A Newer Happier You
33
Advertising in Disguise
57
Can They Do That?
71
Kid Power
85
Notes
103
Index
110
About the Author
115
Copyright

Common terms and phrases

References to this book

All Book Search results »

About the author (2003)

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.

Bibliographic information