Made You Look: How Advertising Works and why You Should Know

Front Cover
Annick Press, 2003 - Juvenile Nonfiction - 115 pages
2 Reviews

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features:

  • Dynamically written by an experienced media authority
  • Concrete examples drawn from familiar, contemporary ads
  • Thought-provoking tips and easy-to-do activities encourage critical thinking


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LibraryThing Review

User Review  - aharriga - LibraryThing

I thought that this was a smart, well-illustrated, and timely book for kids. It used many relevant examples, side-bars, and stories to illustrate the manipulation that advertisers often employ. It was informative without being preachy or condesending. Read full review

User Review - Flag as inappropriate

An amazing book! I recommend it for kids of any age!

Selected pages


Ad Power
Youre It Youre the Bullseye
And Now A Newer Happier You
Advertising in Disguise
Can They Do That?
Kid Power
About the Author

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About the author (2003)

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.

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