Internationally acclaimed designer Kit Hinrichs shows graphic designers how to harness the emotional power of typography in design--with more than 60 detailed case histories from the portfolio of Pentagram Design's award-winning partners. 250 color illustrations.
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Oesign and Communication
Pentagram Found Alphabet
3 other sections not shown
alan fletcher allowed alphabet American President Lines annual report appropriate Art Center asked Aspen Aspen Skiing Company Bodoni body text brochure California captions Century Old Style character choice classic typefaces client color communications computer-generated contemporary copy corporate created creative culture developed Elektra faces fish format Franklin Gothic Futura Extra Bold Garamond graphic designers headlines Helvetica HINRICHS ideas identification identity system illustration images important InfoWorks initial caps italic Koven label letter spacing letterforms Lloyd's of London logo London Docklands look magazine Mandarin Oriental mation mervyn kurlansky Milton Glaser mood museum Nature Company Neil paper Pentagram photograph pine poster promotion readers Roman Royal Viking Line serif signage signs sise Skald solution symbol T Y P E W I S E theme tion typefaces TYPEWISE typo typographic typographic styling typographic vocabulary visual word