Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice

Front Cover
John Wiley & Sons, 2004 - Psychology - 356 pages
2 Reviews
Find satisfaction and financial success with a new career incoaching

Getting Started in Personal and Executive Coaching offers ago-to reference designed to help every mental health professionalbuild, manage, and sustain a thriving coaching practice. Packedwith hundreds of proven strategies and techniques, thisnuts-and-bolts guide covers all aspects of the coaching businesswith step-by-step instructions and real-world illustrations thatprepare you for every phase of starting your own coachingbusiness.

This single, reliable book offers straightforward advice andtools for running a successful practice, including:

  • Seven tools for making a great first impression
  • Fifteen strategies for landing ten paying clients
  • Seven secrets of highly successful coaches
  • Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheetsfor setting rates and managing revenue, Getting Started in Personaland Executive Coaching identifies the fifteen biggest moneymakingmarkets to target and offers valuable recommendations for financingthat get the most impact and mileage from every budget. Quick"Action Steps" for applying ideas and techniques make this bookuseful right away.

Get started in coaching today!

 

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Contents

Series Prefaec
1
Target Your Market or Waste Your Time
50
Financing
105
Financial Plan
129
Building a Successful Business Requires
151
Seven Tools
179
Networking
215
I5 Key Strategies for Finding Your First
235
The Top
257
Constructing
279
I2 Harnessing the Power of Internet Marketing
295
I3 The Seven Secrets of Highly Successful Coaches
325
Index
347
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About the author (2004)

STEPHEN G. FAIRLEY, MA, RCC, is President of Today s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

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