Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice

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John Wiley & Sons, 2004 - Psychology - 356 pages
2 Reviews
Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:

  • Seven tools for making a great first impression
  • Fifteen strategies for landing ten paying clients
  • Seven secrets of highly successful coaches
  • Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!


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Series Prefaec
Target Your Market or Waste Your Time
Financial Plan
Building a Successful Business Requires
Seven Tools
I5 Key Strategies for Finding Your First
The Top
I2 Harnessing the Power of Internet Marketing
I3 The Seven Secrets of Highly Successful Coaches

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Page x - Successful practice in whatever area or specialty takes work; there are no overnight successes. But being successful is quite doable. This series provides the organizing methods most of us never learned in graduate or medical school traioiog, or that were available only by hiring one's own consultant.
Page ix - It is tunes like these that make Wiley's Getting Started series of books all the more important. Many individuals studying in the mental health professions graduate with no idea of how to go about starting their own mental health practice. Alternatively, there are many mental health practitioners who wish to shift the focus of their current practice into other areas.

About the author (2004)

STEPHEN G. FAIRLEY, MA, RCC, is President of Today's Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois's first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

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