Consumer Behaviour: A European Perspective

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Financial Times/Prentice Hall, 2006 - Consumer behavior - 701 pages
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Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more

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I think the best of marketing books i have read, focusing on European Consumer ;) ...real life examples, easy language, for young studens

About the author (2006)

Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.

Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA.

Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hoggis Professor of Consumer

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