AMA Winter Educators' Conference, Volume 3American Marketing Association, 1992 - Marketing |
Contents
TABLE OF CONTENTS | 1 |
An Assessment of Convergent and Discriminant Dimensions | 17 |
Extending the Information Processing Perspective to Recall Scores | 32 |
Copyright | |
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adaptation advertising analysis attitude attributes Belk buying center channel Chaos chaos theory citations communication competitive consumer behavior Consumer Research consumer sovereignty consumption context Cronbach's alpha cultural decision dimensions donations economic ecotourism effects environment environmental ethical evaluation example external factors firm framework goals hypothesis identify impact implications important indicators individual industry influence interaction internal involved issues Journal of Consumer Journal of Marketing knowledge literature living systems theory Management marketing concept Marketing Research measures ment mood need for cognition organization organizational paradigm perceived perceptions performance peripheral perspective persuasion positive potential prediction pricing center Psychology purchase REFERENCES relationship responses Review role salesperson sample satisfaction selling service encounter service quality signalling theory significant social specific structure subjects suggests sumer tion tive University variables voluntary simplicity Wallendorf